The Intertrade group perfumery retail chain once again chooses Fusina for the fitting of the new elegant shop in shop at the fourth floor of Selfridges in London.

This year again Fusina collaborates with a prestigious partner in the fitting of a special space, designed to build unforgettable multisensorial experiences. After the first shop in Avery Row and the corner at Fortnum & Mason, the famous department store that furnishes the British Royal Family, Fusina created for Avery Perfume Gallery the fitting of the new shop in shop at Selfridges, in London.

Retail and visual projects were designed by Cristiano Seganfreddo, creative director of Intertrade Group. With its components, the fitting reflects Avery stores’ unique style: brass finish details, precious fabrics, exclusive Made in Italy gold-plated ceramic animals and, of course, the handmade olfactory blown-glass spheres that allow visitors to discover the new Avery Perfume Gallery fragrancies.

Retail design, in this case, acts as the representation of a concept that translates the intangible experience of the perfumes in a lively and precious atmosphere.
Inside this temple of elegant shopping in Oxford Street, Intertrade Group wanted to create a place where fragrancies guide your path through a scenography in which visual experience too plays a key role thanks to the presence of artistic elements and precious details.