Fusina Team created the fitting for Unscent 2014 ‘Unscent 2014 ‘Fragments of the emerging olfactory scene’ organized by Celso Fadelli and Cristiano Seganfreddo.


THE CONCEPT BEHIND UNSCENT
When you smell a fragrance in the air, focusing on it and forgetting about everything else…this was our starting point in the creation of the wordplay Un-Scent, which gave the name to the event dedicated to haut de gamme perfumery.


THE LOCATION
This #MadeinFusina fitting was mounted at the four levels of the store inside the Excelsior, one of the most famous places in Milan dedicated to shopping. Different scents along the store aisles transform the environment into a multisensiorial space, where the products are intertwined with the displays.


THE FITTING MADE BY FUSINA
Fusina created a path permeated by different scents that allows visitors to discover the purest fragrances, focusing on the quality of the scent instead that on the packaging. The fitting was made using plexiglas semi-spheres which were nestled on the panels: thanks to a hole in the top, just a few drops of perfume inside the sphere let the visitor appreciate each fragrance.

This fitting mixes visual design and multisensorial spaces, thus creating an unforgettable experience.