Fi’zi:k, a benchmark in the bicycle world, commissioned us the creation of a multifunctional tool which was going to be used for Spine Concept, a series of saddles with different shapes designed to fit with different dorsal flexibility of the cyclist.

This P.O.P is easy to use. It is made with an expanded PVC base printed with digital and serigraphic techniques. The customer steps up on this base and put his feet on the foot templates, trying to touch his/her foot-fingers. In this way the salesperson can easily choose the right series of saddle and, at the same time, rapidly check the shoes size. If, for example, the cyclist is really flexible, his profile will be the Snake one. Otherwise, he or she can be a Chameleon or a Bull.

Spine Tool. Find the animal in you.

A P.O.P #MadeinFusinaLab created for a brand whose main aim is to customize its products.