New Gucci Retail Experience in London

Project

While awaiting the opening of Gucci’s new London store on New Bond Street, Fusinalab, in collaboration with Urban Vision, developed a solution to preserve the building's aesthetic beauty during renovations. The bespoke hoarding, tailored specifically for this location, was crafted from high-density polystyrene using 3D printing technology to achieve an unprecedented sculptural effect.

Photo and Video Credits: Leonardo Tommasin