Intertrade presents Unscent at Pitti Fragranze
From the 8th to the 10th of September 2017 at Pitti Fragranze, Intertrade presents Unscent “Fragrance is Who You Are”. An ambitious installation created thanks to the collaboration of Intertrade, FusinaLab and the renowned Dutch artist Toshy.
Fragrance is Who You Are exhibition is based on the premise that fragrances and perfume are unique to each person and adaptable to every personality. At the Alcatraz Space in the Stazione Leopolda, visitors can see firsthand how perfumes are important for everyday life thanks to the delicate ampoules placed in the center of the space. All around the premises installations of artistic photos, immersive video projections and portraits are exposed. Intertrade Group has been a world leader in the research of perfume art for 25 years, creating a sophisticated international platform for many brands in the world of perfumes.
