Barena pop-up store at La Rinascente in Milan
From the 14th to the 20th of November 2017, the Venetian brand Barena moved its headquarters to Milan for a pop-up store. Hovering between land and sea, the La Rinascente showcase evokes lagoon atmospheres with mannequins dressed in the most representative dresses of the autumn collection of the clothing brand.
“Where we might journey” is the phrase chosen by Barena to represent the spirit of the brand. In the foreground the mannequins surrounded by azure water walls that recall the lagoon, while in the background presents portholes and symbols that recall Venice.
