The installation at Selfridges for Sooud
The installation made by FusinaLab for the launch of Jamil, the new fragrance of Sooud collection at Selfridges.
The sensory installation made by FusinaLab for the launch of Jamil, the new fragrance of Sooud collection worldwide exclusive to Selfridges, plays with shades and typical shapes: the iconic cap, half cut, recalls the sloping points of modern buildings in the Middle East and becomes the distinctive feature of the new flacon.
